Art & Copy

Time:

  • 5:30 p.m. and 8 p.m.
  • November 13, 2009

Where:

  • The Tower Theatre
  • 815 E. Olive Avenue

Synopsis

ART & COPY is a powerful new film about advertising and inspiration. Directed by Doug Pray (SURFWISE, SCRATCH, HYPE!), it reveals the work and wisdom of some of the most influential advertising creatives of our time — people who’ve profoundly impacted our culture, yet are virtually unknown outside their industry. Exploding forth from advertising’s “creative revolution” of the 1960s, these artists and writers all brought a surprisingly rebellious spirit to their work in a business more often associated with mediocrity or manipulation: George Lois, Mary Wells, Dan Wieden, Lee Clow, Hal Riney and others featured in ART & COPY were responsible for “Just Do It,” “I Love NY,” “Where’s the Beef?,” “Got Milk,” “Think Different,” and brilliant campaigns for everything from cars to presidents.

They managed to grab the attention of millions and truly move them. Visually interwoven with their stories, TV satellites are launched, billboards are erected, and the social and cultural impact of their ads are brought to light in this dynamic exploration of art, commerce, and human emotion.

Directed by Doug Pray
USA, 2009, 35mm
89 minutes, Not Rated
English

Reviews

The world may be going Mad Men, but Doug Pray’s documentary Art & Copy presents a very different picture of the advertising industry.
Mike Hale, The New York Times
The joy that these creative types experience when their work is successful and the seriousness with which they approach their craft comes shining through. Along the way, viewers get caught up in their exuberance.
Neil Rosen, NY1-TV
A deeply fascinating movie … you’ll probably never be able to look at commercials and ads the same way again.
Edward Douglas, ComingSoon.net
The world may be going Mad Men, but Doug Pray’s documentary Art & Copy presents a very different picture of the advertising industry.
Mike Hale, The New York Times
The joy that these creative types experience when their work is successful and the seriousness with which they approach their craft comes shining through. Along the way, viewers get caught up in their exuberance.
Neil Rosen, NY1-TV
A deeply fascinating movie … you’ll probably never be able to look at commercials and ads the same way again.
Edward Douglas, ComingSoon.net

Every second Friday of the month, Fresno Filmworks screens first-run independent and international movies at the historic Tower Theatre.